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The Alexa Rank is calculated and provided by Alexa.com as a numeric popularity ranking for websites, with a ranking of 1 being the most popular. A site's Alexa rank is based on estimates of traffic and visitor engagement over a period spanning the last 3 months, and serves as a useful metric for judging a website's overall popularity in relation to all other currently live websites. Our free Alexa Rank Checker is a fast way to find out the Alexa rank of your own website or any other site. Simply enter the URL (domain name) you wish to check, whether it's your own site or other sites in your business's niche. We recommend checking your Alexa Rank regularly so you can learn whether your site is increasing or decreasing in popularity over a period of time.
Your site's Alexa Rank is a simple number representing the popularity of your website when compared to all other live websites. It does not measure your site's rank within your own industry, although you can make these comparisons yourself by checking the ranks of other sites. Most small businesses will find that their websites' Alexa Ranks are in very high numbers, meaning low popularity in comparison to other sites, but this is not a cause for concern. Consider that your Alexa Rank compares your website to the entire internet, which is home to over 1.7 billion websites! That's why Alexa Rank is best used as a benchmarking tool to help identify your site's rate of growth — as your business grows and you earn more traffic, your rank will increase.
Alexa rank websites based on the information they receive through the Alexa Toolbar or bulk alexa rank checker. This toolbar is available for Firefox, Chrome or Internet Explorer and available through the Alexa internet site. To get these statistics, users must install the Alexa toolbar, which means that the data is not based on all Internet users.